Social marketing

Developing projects that make most use of the use of the arts and creative processes within social marketing approaches – which, in a nutshell, is finding out what health needs people have, investigating why and delivering appropriate interventions to trigger a successful change in behaviour.

  • One Call For All- Lifestyle Link

    One Call For All- Lifestyle Link

    A social marketing project to increase the uptake of Walsall Healthcare NHS Trust Lifestyle Services through the promotion of the new ‘One Call for All’ single phone line  and online booking system. The Creative Development Team worked in collaboration with Blue and White Creative to deliver the project which involved research and creative consultation to inform the development of new promotional resources and media campaigns.

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  • Fun 4 Life

    Fun 4 Life

    A creative consultation project was commissioned in March 2009 aiming to inform the delivery and structure of Fun 4 Life sessions and the development of a branded website. The project captured the personal journeys of participants, and enabled the exploration of:

    • expectations
    • motivations
    • aspirations
    • attitudes and perceptions
    • learning / skills developed
    • challenges
    • personal experiences
    • goals achieved
    • and benefits / impact.
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  • TAXI!

    TAXI!

    TAXI explored the links between community arts practice and social marketing principles, developing a project which maximises the benefits of each approach with a focus on encouraging local taxi drivers to review their lifestyle and make positive changes to their health and well being. The project was funded by the Department of Health through the Communities for Health programme.

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  • Walsall Health Trainers publicity resources

    Walsall Health Trainers publicity resources

    How do we encourage men to use the unique local health trainers service?

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